mural of two race cars

Las Vegas Motor Speedway

mural of two race cars

Las Vegas Motor Speedway

Brief

Las Vegas Motor Speedway needed its concourse to feel like race day before a single car hit the track, so we filled it with four murals across two projects.

Brief

Las Vegas Motor Speedway needed its concourse to feel like race day before a single car hit the track, so we filled it with four murals across two projects.

Brief

Las Vegas Motor Speedway needed its concourse to feel like race day before a single car hit the track, so we filled it with four murals across two projects.

Approach

We built each wall around a different piece of what makes LVMS LVMS — a tribute to Richard Petty (paired with a statue shaped like his signature cowboy hat, styled after his car), a mural of cars mid-race, and dedicated pieces for the Pennzoil 400 and South Point 400. Four murals, 800 square feet, each one finished within a week on-site. Nothing generic and nothing that could belong to another track.

Outcome

The concourse is now part of the race day experience, not just a walkway to it — guests stop, take photos, and treat the walls like a destination in their own right. Every mural is unmistakably Las Vegas, built for the races that only happen here.

mural of two race cars
nascar themed mural
pennzoil themed mural
blue and red striped accent wall

Approach

We built each wall around a different piece of what makes LVMS LVMS — a tribute to Richard Petty (paired with a statue shaped like his signature cowboy hat, styled after his car), a mural of cars mid-race, and dedicated pieces for the Pennzoil 400 and South Point 400. Four murals, 800 square feet, each one finished within a week on-site. Nothing generic and nothing that could belong to another track.

Outcome

The concourse is now part of the race day experience, not just a walkway to it — guests stop, take photos, and treat the walls like a destination in their own right. Every mural is unmistakably Las Vegas, built for the races that only happen here.

mural of two race cars
nascar themed mural
pennzoil themed mural
blue and red striped accent wall

Approach

We built each wall around a different piece of what makes LVMS LVMS — a tribute to Richard Petty (paired with a statue shaped like his signature cowboy hat, styled after his car), a mural of cars mid-race, and dedicated pieces for the Pennzoil 400 and South Point 400. Four murals, 800 square feet, each one finished within a week on-site. Nothing generic and nothing that could belong to another track.

Outcome

The concourse is now part of the race day experience, not just a walkway to it — guests stop, take photos, and treat the walls like a destination in their own right. Every mural is unmistakably Las Vegas, built for the races that only happen here.

mural of two race cars
nascar themed mural
pennzoil themed mural
blue and red striped accent wall

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We turn walls into landmarks.

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Follow Us

We turn walls into landmarks.

Subscribe to our newsletter for weekly updates, market and special offers.

Follow Us

We turn walls into landmarks.

Subscribe to our newsletter for weekly updates, market and special offers.