graffiti park exhibit with art

MCON Live Art Activation

graffiti park exhibit with art

MCON Live Art Activation

Brief

A two-day live-painting activation at MCON, a military convention in Las Vegas, that turned the show floor into a working gallery honoring veterans.

Brief

A two-day live-painting activation at MCON, a military convention in Las Vegas, that turned the show floor into a working gallery honoring veterans.

Brief

A two-day live-painting activation at MCON, a military convention in Las Vegas, that turned the show floor into a working gallery honoring veterans.

Approach

Three painters worked the floor for two full days, canvases building layer by layer as the convention moved around them. Next to the easels, we built an interactive Wall of Honor where attendees could sign a name — a father, a son, a friend — in tribute to the veterans in their lives. The booth doubled as a gallery, holding 24 finished pieces from 12 different artists by the time the show closed.

Outcome

People didn't just pass the booth, they stopped and stayed, some watching a single canvas take shape for twenty minutes at a time. The Wall of Honor filled with names faster than expected, each one a small story someone wanted to tell out loud. In a hall full of vendor booths, it was the one thing on the floor that asked attendees to participate instead of just look.

graffiti park exhibit with art
two paintings on display
people signing a painting
people posing with signed painting

Approach

Three painters worked the floor for two full days, canvases building layer by layer as the convention moved around them. Next to the easels, we built an interactive Wall of Honor where attendees could sign a name — a father, a son, a friend — in tribute to the veterans in their lives. The booth doubled as a gallery, holding 24 finished pieces from 12 different artists by the time the show closed.

Outcome

People didn't just pass the booth, they stopped and stayed, some watching a single canvas take shape for twenty minutes at a time. The Wall of Honor filled with names faster than expected, each one a small story someone wanted to tell out loud. In a hall full of vendor booths, it was the one thing on the floor that asked attendees to participate instead of just look.

graffiti park exhibit with art
two paintings on display
people signing a painting
people posing with signed painting

Approach

Three painters worked the floor for two full days, canvases building layer by layer as the convention moved around them. Next to the easels, we built an interactive Wall of Honor where attendees could sign a name — a father, a son, a friend — in tribute to the veterans in their lives. The booth doubled as a gallery, holding 24 finished pieces from 12 different artists by the time the show closed.

Outcome

People didn't just pass the booth, they stopped and stayed, some watching a single canvas take shape for twenty minutes at a time. The Wall of Honor filled with names faster than expected, each one a small story someone wanted to tell out loud. In a hall full of vendor booths, it was the one thing on the floor that asked attendees to participate instead of just look.

graffiti park exhibit with art
two paintings on display
people signing a painting
people posing with signed painting

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We turn walls into landmarks.

Subscribe to our newsletter for weekly updates, market and special offers.

Follow Us

We turn walls into landmarks.

Subscribe to our newsletter for weekly updates, market and special offers.