Brief

Over one week, artist ToneCastle covered 1,000 square feet of Vegas Treehouse Dispensary's parking lot wall in a black-and-grey mural pairing old Fremont Street with a grow house, turning a wall every customer already drove past into a landmark.

Brief

Over one week, artist ToneCastle covered 1,000 square feet of Vegas Treehouse Dispensary's parking lot wall in a black-and-grey mural pairing old Fremont Street with a grow house, turning a wall every customer already drove past into a landmark.

Brief

Over one week, artist ToneCastle covered 1,000 square feet of Vegas Treehouse Dispensary's parking lot wall in a black-and-grey mural pairing old Fremont Street with a grow house, turning a wall every customer already drove past into a landmark.

Approach

The wall sat in the parking lot, which meant every customer saw it on the way in and the way out — Treehouse wanted it to do something with that real estate instead of sitting blank. The brief was old-school Vegas filtered through the business itself: classic cars cruising a vintage Fremont Street, a pinup girl, a grow house tucked into the scene, and the Welcome to Las Vegas sign redrawn to read "Welcome to Treehouse." ToneCastle worked the whole thing in black and grey, letting the linework carry the nostalgia with limited pops of color.

Outcome

The mural gave Treehouse a wall people actually stop for — a visual anchor for the business that ties it to Vegas history instead of just another dispensary storefront. ToneCastle got stopped repeatedly mid-install by people walking by to tell him how much they liked it, which is usually the first sign a wall is going to keep working long after the artist packs up. For Treehouse, it turned an unused parking lot wall into something the neighborhood recognizes on sight.

mural for dispensary with vegas design
mural for dispensary with vegas design
mural for dispensary with vegas design
mural for dispensary with vegas design

Approach

The wall sat in the parking lot, which meant every customer saw it on the way in and the way out — Treehouse wanted it to do something with that real estate instead of sitting blank. The brief was old-school Vegas filtered through the business itself: classic cars cruising a vintage Fremont Street, a pinup girl, a grow house tucked into the scene, and the Welcome to Las Vegas sign redrawn to read "Welcome to Treehouse." ToneCastle worked the whole thing in black and grey, letting the linework carry the nostalgia with limited pops of color.

Outcome

The mural gave Treehouse a wall people actually stop for — a visual anchor for the business that ties it to Vegas history instead of just another dispensary storefront. ToneCastle got stopped repeatedly mid-install by people walking by to tell him how much they liked it, which is usually the first sign a wall is going to keep working long after the artist packs up. For Treehouse, it turned an unused parking lot wall into something the neighborhood recognizes on sight.

mural for dispensary with vegas design
mural for dispensary with vegas design
mural for dispensary with vegas design
mural for dispensary with vegas design

Approach

The wall sat in the parking lot, which meant every customer saw it on the way in and the way out — Treehouse wanted it to do something with that real estate instead of sitting blank. The brief was old-school Vegas filtered through the business itself: classic cars cruising a vintage Fremont Street, a pinup girl, a grow house tucked into the scene, and the Welcome to Las Vegas sign redrawn to read "Welcome to Treehouse." ToneCastle worked the whole thing in black and grey, letting the linework carry the nostalgia with limited pops of color.

Outcome

The mural gave Treehouse a wall people actually stop for — a visual anchor for the business that ties it to Vegas history instead of just another dispensary storefront. ToneCastle got stopped repeatedly mid-install by people walking by to tell him how much they liked it, which is usually the first sign a wall is going to keep working long after the artist packs up. For Treehouse, it turned an unused parking lot wall into something the neighborhood recognizes on sight.

mural for dispensary with vegas design
mural for dispensary with vegas design
mural for dispensary with vegas design
mural for dispensary with vegas design

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We turn walls into landmarks.

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Follow Us

We turn walls into landmarks.

Subscribe to our newsletter for weekly updates, market and special offers.

Follow Us

We turn walls into landmarks.

Subscribe to our newsletter for weekly updates, market and special offers.